Course Outline: What You Will Cover

The ICI travel and tourism course has been designed in conjunction with industry representatives and helps you learn the skills you need to succeed within the industry quickly and conveniently.

1Tourism Defined
  • Definitions
  • Tourism platforms
  • Terminology
  • Economic importance
2The Tourism System
  • The concept of a system
  • Transit region
  • The destination
  • The tourism industry
  • The tourist
  • The tourism system
  • The Origin region
3The Development of Tourism
  • Growth of tourism
  • Post war tourism growth
  • Long-term forecasts
4Tourist Destinations
  • Destination image
  • Global patterns of tourist distribution
  • Regional patterns of tourist distribution
  • Elements of a destination
  • Tourist destinations
5The Tourism Product
  • Introduction to tourism product
  • The tourism product
  • Natural categories
  • Cultural categories
  • Attractions
  • Interpretation of sites
  • Festival and events
6The Tourism Industry
  • The tourism industry
  • Distribution systems
  • The travel agent, tour operators and wholesalers
  • Transport Accommodation
  • Tourism Industry organisations
  • Market segmentation
  • Methods segmentation
  • Consumer behaviour
8Economic Issues in Tourism
  • The positive impacts of tourism
  • Costs/negative impacts of tourism
  • National tourism profile
  • Economic issues in tourism
9Socio-cultural and Environmental Impacts
  • Positive socio-cultural impacts
  • Generation of waste
  • Introduction to socio-cultural impacts
  • Socio-cultural and environmental impacts
  • Negative socio-cultural impacts
  • Factors affecting impacts
  • Dimensions of tourist-host encounters
  • Authenticity Introduction to environmental impacts
  • Positive and negative environmental impacts
  • Permanent modification
  • Tourist activities
10Tourism Planning
  • Components of planning
  • Tourism planning
  • Approaches to tourism planning
  • Organisations involved in planning
  • The role of government in tourism planning
  • Planning in underdeveloped countries
11Alternative Tourism
  • Food & wine tourism
  • Alternative tourism
  • Nature-based tourism & ecotourism
  • Caravanning
  • Business tourism
  • Cultural and heritage tourism
  • Sports tourism
  • Seniors tourism
  • Indigenous tourism
  • Backpackers
  • Cruise shipping
  • International student and study tourism
  • Medical/scalpel tourism
  • Cycling tourism
12The Future of Tourism
  • The dynamic nature of tourism
  • The future
  • Forces restricting and enabling world tourism growth
  • Ecologically sustainable development
  • Sustainable tourism
  • The emergence of eco-tourism
13Receive & Process Reservations
  • Receive reservation request
  • Record details of reservation (manual and computerised)
  • Update reservations
  • Advise others on reservation details
14Access & Interpret Product Information
  • Identify and access product information
  • Interpret product information
  • Provide product advice
15Sell Tourism Products Services
  • Identify customer needs
  • Suggest products to meet customer needs
  • Follow up sales opportunities
16Source & Provide Destination Information & Advice
  • General Destination Information
  • Recording, Storing & Updating Destination Information
  • Meeting Customer Needs for Destination Information
17Communicating Effectively With Tourists
  • What is communication?
  • Good communication in the tourism industry
  • What to say to a tourist
  • How to make a tourist feel welcome
  • Talking on the telephone
  • Communication in problem solving
18Setting Up a Tourist Business
  • Looking after the tourist
  • Why start a tourism business?
  • Making the product, providing the service
  • Pricing
  • Promoting my business
  • Selling
  • Being a good business person
  • Networking

How Will You Benefit?


  • Fast track your career in travel and tourism
  • Learn the inside secrets of how to become a travel and tourism pro in months not years!
  • Study a travel and tourism course that was designed in conjunction with the travel and tourism industry
  • Free up valuable time, don’t waste time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor
  • Easy interest free payment plans from as low as $49 per week

Start reaping the benefits by enrolling today!

Career Prospects

Ever thought about making holidays your life? If you love working with people this is the job for you. Start a vibrant and exciting career in travel and tourism! With the right credentials, you can gain excellent positions with the following types of organisations:


  • Domestic airlines
  • International airlines
  • Retail travel agencies
  • Wholesale travel agents
  • Regional tourist information services
  • Tourism marketing consultancies
  • Inbound tour operators
  • Theme parks and tourist attractions
  • Coach tour companies
  • Cruise lines
  • Conference and incentive travel tour coordinators.
Earning Potential

The earning potential of a travel and tourism consultant or manager depends greatly on the level of training and experience they have. Graduates can expect to earn $22.367 to $44.000 per annum. Travel and tourism managers at the more senior end of the industry can expect to earn more. Your experience, the size and location of the establishment you are working for will naturally influence how much you earn.

Course Levels Explained

This course leads to the awarding of either a Diploma or Advanced Diploma depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at intermediate (Diploma) and advanced (Advanced Diploma) levels. You will be able to learn about what the difference is between the two levels below:


Qualifications recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.

Advanced Diploma

The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.


There are NO previous work or education requirements for entry into any course level. Students may enrol directly into the diploma or advanced diploma levels without completing lower ranked qualifications. Graduates can expect higher course levels to result in higher potential salary, positions and skill capabilities.

Course Length

Diploma Level24 weeks
Advanced Diploma Level31 weeks

ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in.

  • Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
  • The maximum time given to complete a program is three years.

Study Mode: Online Learning

This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.

Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance and assessments take place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.

Recognition & Accreditation


This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC). The courses offered by ICI are unique as they take a very “hands on” approach. Our courses are not designed to teach you just the “theory” behind the industry – they are written and tutored by industry professionals and will fast-track you into a new career of your choice.

Various government departments and business’s have enrolled their own staff with ICI for further training and development and is a strong indicator of acceptance and recognition by employers and industry.

The following is a partial list of companies and government departments which have enrolled or sponsored staff into ICI courses:
  • Ministry of Defence
  • Sports Centre, University of Kent
  • Department of Tourism, Regional Development & Industry
  • The Placement People
  • Skill Hire
  • Metcash Trading Ltd
  • Navman Technologies
  • The European Fund
  • Employment Directions Network
  • The Salvation Army
  • Calvin Klein
  • John Paul College
  • Legal Aid Commission
  • Melton Council
  • Mitsubishi Corporation
  • Commonwealth Bank
  • HSBC
  • American Express
  • Clayton UTZ
  • Hennikers Solicitors
  • Villari Lawyers
  • Prisoners Education Trust (HM Prison Service)
  • Uniting Care Institute of Family Practice
  • Workplace Authority
  • Centacare Employment Group
  • Employment Directions
  • MAX Employment
  • Gunnebo (Security)
  • Brookfield Multiplex
  • Coles Myer Ltd

Already in the Profession or Industry?

This course and qualification is a great way of consolidating existing knowledge via Recognition of Prior Learning (RPL), updating your industry skills and contributing towards your professional development. It is also one of the most practical steps you can take towards working towards gaining a promotion or better paid position.

What Do I Get?

All materials essential for course completion are included in the cost of the course fee. Upon enrolment, students receive:

  • All required study materials and course notes
  • Assignment projects with constructive tutor feedback
  • A tutor who will service all of your course and career questions and guidance needs.

On successful completion of the course you will receive:

  • A graduation certificate officially recognizing your successful completion of studies and qualifications as a travel and tourism consultant, manager or operator
  • Transcripts indicating units completed
  • Letter of recommendation and validation for current and future employers
  • Post-nominal letters placed after your name which indicate that you hold the relevant qualification. For example: John Smith, DipTT
  • Job search assistance: Graduate Career Services Program ( Click to learn more ).

Cut Off Date

Friday, 27th January 2023 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course its at your own pace and you determine when you finish. Don’t miss out. Enrol today!

Course Investment & Payment Plans

How do I get started?

Click on one of the Enrol Now buttons below and you could be working on your first lesson – and towards a new career – in a matter of days!

Course LevelCourse FeePay Upfront
Save 10%
Weekly Instalment Plan
Interest Free
DIPLOMA$134910% Off = $1214 ENROL NOW$49 x 28 weeks ENROL NOW
ADVANCED DIPLOMA$174910% Off = $1574 ENROL NOW$49 x 36 weeks ENROL NOW

ACT NOW and start pursuing your dream of becoming a qualified consultant, manager or operator in the travel and tourism industry.

How Does Online Studying Work?

As an ICI student, you’ll be able to train at home in your spare time, learning in the easiest possible way. There are no classes or lectures to attend, and no need to leave your job or change your schedule.

How does it work?
Enrol, Study at Home, and Graduate

ICI is committed to the successful completion of your course. The typical ICI student experience goes like this:

  1. The Enrolment Process
  2. Begin Your Studies
  3. Getting Help When You Need It
  4. Getting Assessed
  5. Graduation
1The Enrolment Process

Select the course that interests you. The International Career Institute website offers course overviews, course outlines, course fees, student testimonials, and information on career services for graduates.

When you are ready to enrol in a program, simply complete the online enrolment form, or call our toll-free number to speak with an enrolment adviser.

2Begin Your Studies

On enrolment students receive a welcome email and letter with instructions on how to login into your course and access your course and tutorial support. You will not be required to purchase any further materials. Courses are divided into modules with assessments located at the end of these modules. Assessments (written assignments) are based on what you have been learning about. No exams are involved.

Study at your own pace

One of the many great benefits of our courses is their modular format creates an easier and more effective way for you to learn. And with no need to follow a fixed timetable, you get to study and submit assignment for each module at your own pace.

3Getting Help When You Need It

Your courses are designed so that you can study independently. However, if you have a question about anything in your course, just contact one of our industry based tutors. Contact details are provided in your welcome email and letter. Your tutors are industry professionals who are ready to answer any questions about the course, assessments and industry for which you are training for.

4Get Assessed

At the end of modules you are asked to complete assignments. With no fixed assessment dates ICI students can submit their assessments at any time. This allows students to progress through the course at a pace that suits their needs. Assignments can be submitted via the student portal or email directly to the tutor.

Your assignments and projects will be graded on the following scale:

Grading scale
Lesson Grade (%)Letter EquivalentRating
100 - 80AOutstanding level of achievement
79 - 60BHigh level of achievement
59 - 50CSatisfactory level of achievement
49 - 40DMarginal level of achievement
0 - 39FFailed to complete course requirements

You must pass all modules and achieve a minimum of a C or higher in all studies to graduate. Should you not pass an assignment you are able to retake assessments as many times as you need (free of charge) in order to improve your results. Full tutorial support is available to guide you towards successfully completing your course.


Graduates of the Institute are eligible for assistance under the Graduate Career Services Program which includes assistance in job searches (by career and region), preparing cover letters, tips on interviewing, and much more. As part of your graduation package, we offer a Certified Professional Resume Writer free of charge to help you compose your resume. All graduates receive a certificate of completion at the relevant level (Certificate, Diploma or Advanced Diploma / Executive Diploma), transcripts and a letter of recommendation.